Key Responsibilities

1. Store Management

• Set up, manage, and optimise Amazon Seller Central/Marketplace accounts.

• Manage inventory levels and monitor restocking needs to prevent stockouts or overstock.

• Handle Amazon FBA and/or FBM processes, including returns and customer service.

2. Listing Optimization

• Create, optimize, and manage product listings (titles, bullet points, descriptions, keywords, images).

• Implement A+ Content and brand-enhancing elements (Enhanced Brand Content).

• Conduct competitor analysis to refine pricing and product positioning strategies.

3. SEO and PPC Campaigns

• Conduct keyword research and integrate high-ranking keywords into listings.

• Plan, execute, and optimize Amazon PPC campaigns to maximize ROI.

• Monitor advertising performance and create detailed reports with actionable insights.

4. Performance Monitoring

• Track and analyze sales performance metrics, including conversion rates, impressions, and sales velocity.

• Identify and resolve issues related to account health, suppressed listings, and policy violations.

5. Marketing & Promotions

• Plan and manage promotional campaigns, including coupons, deals, and seasonal offers.

• Use Amazon Brand Analytics and external tools for advanced insights and marketing strategies.

6. Customer Engagement

• Monitor and respond to customer reviews and feedback promptly.

• Develop strategies to improve the overall customer experience and ratings.

7. Product Sourcing (Newly Added)

• Conduct product sourcing and research to identify high-demand, profitable items for Amazon Marketplace.

• Evaluate suppliers, negotiate pricing, and ensure product quality for Amazon listings.
  
  Qualifications

•  Proven experience managing Amazon Seller Central/Marketplace accounts.

•  Proficient in tools like Helium 10, Jungle Scout, or similar for product research and analytics.

•  Strong knowledge of Amazon PPC and ad campaign optimization.

•  Excellent understanding of Amazon’s A9 algorithm and SEO best practices.

•  Familiarity with Amazon FBA processes, logistics, and compliance policies.

•  Strong analytical skills and proficiency with Excel or other data analysis tools.

•  Exceptional written and verbal communication skills